Behind the Biz – Srsly Honey

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Today, I’m with Chloe McCormack, founder of Srsly Honey, a sassy, natural skincare brand that focuses on creating high-quality, natural face masks using Australian raw organic honey as the core ingredient. Chloe tells me how Srsly Honey came to be and why Aussie mums are SRSLY loving the products. She also shares her own self-care ritual and her number 1 self-care tip.

Chloe McCormack of Srsly Honey - natural face masks and organic skincare

Hi, Chloe. Can you tell me a bit about yourself and why you decided to start Srsly Honey?

I was born and raised in Melbourne and have spent a number of years working in the advertising industry. I’ve always had a passion for beauty and skincare and was constantly looking for the next best thing to tame my unpredictable skin. I’m often sensitive to products with too many chemicals, I’m very prone to breakouts and, with the stress of my job, I was always in need of products that would breathe life back into my complexion.

Srsly Honey actually came about by pure accident. My partner and I were on our way to enjoy a tranquil weekend at the farm, and my skin had started to breakout badly. I became so self conscious knowing that we were having guests over in a matter of days, and when I reached for my skincare, I realised I’d completely forgotten to pack it. I started researching natural ingredients I might be able to use on my skin as an alternative. After concluding that I’d give honey a go, I was lucky to find some organic raw farmer’s market honey in the pantry. Long story short, it worked miracles on my skin, and after that weekend I felt compelled to create a product that would help women achieve incredible skin with minimal fuss.

So the mission was to create a completely natural, multipurpose product, using raw honey as the base, that would fit perfectly into busy and stressful lifestyles. Thus, the Srsly Honey face mask was born, an all natural face mask, and one that is quickly becoming well known for being a pioneer for refrigerated skincare. It doesn’t get fresher than that!

There are so many masks out there, but I truly felt there was nothing on the market as natural or fresh as what I had created, and nothing that i felt was as powerful in hydrating and clarifying the skin all at once, and it just bloody worked!

The Original Glow face mask has received amazing reviews. Why do you think mums love the product so much?

We’re so thrilled that our customers are loving their results after using the mask. The product was designed to fit into busy lifestyles, which is why it’s perfect for busy mums! It’s a multipurpose mask meaning you can use it as directed, or if you’re in a rush, it works equally as well as a face scrub. The ingredients are locally sourced and of the highest quality, so they’re super effective on the skin, and they’re not over-drying like so many of the pure clay masks that have gained popularity lately.

Many of our customers are busy mums, so we understand that when you’re juggling kids and everything else life throws at you, you need a product that doesn’t take up too much of your time, but is still something you can rely on to maintain great skin.

We also like to think we’re a great tool for helping busy mums find their own little moment of zen.

Get Your Glow On

To use the mask, we recommend the following steps*

  1. Cleanse your face to remove makeup and impurities
  2. Take the mask out of the fridge (Yes, we recommend keeping it in the fridge! It has a calming effect on the skin and extends the mask’s shelf life).
  3. Apply the mask evenly to your face and neck, leave for 5 to 10 minutes or, if your skin is tolerating it well, you can leave it for up to 15 minutes.
  4. Wash the mask off with warm water in gentle circular motions, you’ll find that the mask turns into a light exfoliant providing a deeper cleanse.
  5. Pat your face dry with a clean towel and say hello to silky smooth, glowing skin!

*If it is your first time using the Srsly Honey mask, we recommend patch testing to assess your skin’s suitability.

What’s next for the Srsly Honey brand? Anything exciting coming up that you would like to share?

That’s a secret!

But if I must tell, we’re looking at extending our range with all natural products that complement our mask. However, it’s still our mission to be simple and effective, so we will maintain our focus on educating new and existing customers on our signature product and getting them more acquainted with our brand story before we add new and exciting things.

What does self-care mean for you? What’s your favourite thing to do when you have free time?

Self-care to me is completely disconnecting from worry and responsibility to focus on making yourself feel calm and really good about yourself. If I’m going to indulge in a moment of self care, it involves doing something that feels like I’m really treating myself and shutting out the stresses of the world. I love winding down with a glass of wine, chocolate, comfy PJ’s and of course a face mask. I’ll often do this ritual while sitting on my balcony in silence listening to the birds or, if I need some stimulation, I’ll read or listen to an audiobook. I’m not a good meditator yet, but I’m hoping to add that to my ritual!

My favourite thing to do when I have free time…that’s tricky, I love the simple things, like nights in with my partner watching movies but, if I’m dragging myself out of the house, you’ll find me going out with girlfriends to a wine bar, but it has to have a good vibe – atmosphere is everything!

And lastly, what is your number 1 self-care tip?

Turn off your phone. There is nothing relaxing about Instagram, incoming text messages, and the other 30 apps letting you know they’re there.

My other tip – there’s no right way to do self care, just do an activity that makes you feel really good about yourself and really calm. And above all, treat yourself a little! Open the expensive champagne, you’re worth it 😉

Chloe would love to offer free standard shipping on your first order with the code SHIPMYGLOW. Please note this extends to customers within Australia only with a minimum order of $39.95. Head on over to Srsly Honey and get your glow on!